Beware of Green Washing! Ecological scandals in the cosmetic world
Beware of Green Washing! Ecological scandals in the cosmetic world
You have trouble choosing the cosmetic products For your beauty salon or your spa?
Don't you manage to identify the right products from a distance?
Catalogs of suppliers You seem incomprehensible to you?
Make the choice of creams, of the oils and scrubs is essential for a spa. But it’s also particularly difficult.
Especially when it comes to making a distance selection, without having been able to try cosmetics by yourself.
Fortunately, there are clues that do not deceive. Among these clues, we find in particular logos of the Cosmetic product certification.
This certification lets you know what to expect, both from the point of view of quality that from a point of view ethics.
However, some cosmetics Hide behind the logos and the use of tips, to make you believe in the ethical quality of their products.
This is called the Green Washing, and this is one of the major issues for Beauty Institutes ethical.
Green Spa explains everything about the Green Washing and its consequences!
What is Green Washing?
What is called green washing is the ability of certain brands to hide behind false signs indicating that a product is organic or natural.
In other words, it is when a supplier of cosmetics Make choices to suggest consumers that its products are natural or organic.
For example, you will find the word Pure Or Natural in the product name.
Or the packaging will be entirely green, covered with small flowers.
Or you will find logos that resemble certifications, but who are not.
Many brands add the word today Organic on behalf of their products, to suggest that they meet the requirements of The biological name.
While this is not at all the case.
Faced with that, consumers (and sometimes even beauty professionals) can be abused, and buy the product.
It is only The study of the label which reveals the deception: everywhere, parabens, of silicone And other unpronounceable industrial substances ... We end up with a product that we thought of organic, but that we do not want to spread out on our skin at all.
A real boon for cosmetics suppliers (when they are not caught)! And a great disillusionment for consumers who do not take the time to read the labels.
However, as a beauty institute, you cannot afford to fall into the panel.
It is essential that you know the products you sell, to be able to advise them to your clientele in all conscience.
And it is for this reason that we made the choice to write an article on the Green Washing. To be made aware is the first step to avoid this Ecological scandal!
How to avoid being trapped by the Green Washing?
As pBeauty Rofessional And even as a consumer, it is essential to protect you from the harmful effects of the Green Washing.
To do this, there are not several solutions: you have to be careful!
Take the time to read the labels to find out about components of each product, especially with regard to their active ingredients.
You can also trust Cosmetic labels and certifications, which are allocated by organizations fully independent.
With these certifications, there is no doubt: their specifications is necessarily respected. An excellent solution to choose products in line with the ethics of your institute!
Do you need additional information on certifications? Green Spa helps you answer all these questions: