An organic cosmetics wholesaler that increases purchasing power…
Why not work with a wholesaler of organic cosmetic products that gives you purchasing power?
For spas and beauty salons , the charges to be paid are often heavy. As long as you do not own your premises , you must pay the rent , electricity, cabin products , resale products , restock… Lots of expenses, which are fixed or variable . But expenses that can cause a drop in your purchasing power!
What if we told you that collaboration with the right wholesaler of organic cosmetic products could change everything for the financial health of your institute?
After all, it is he who is responsible for setting the selling price of his products .
And it is also he who offers a recommended resale price for your institute .
But then, having a wholesaler of organic cosmetics for professionals! who cares about your purchasing power, is it possible?
Green Spa answers you very frankly: yes, it is possible. And in fact, that’s even part of your supplier ’s role. So why not work with a company that takes your best interests into account?
Recover your purchasing power with a wholesaler of organic cosmetic products
Today, and far too often, cosmetics suppliers are simply suppliers. A line at the bottom of a quote, a monthly order that arrives regularly, a direct debit…
In the world of aesthetics , we are increasingly losing the human dimension of these interactions. While, for you and for your suppliers , well-being is important.
What if you reviewed your choice of suppliers by trusting cosmetics companies that really take your best interests at heart?
Because an organic cosmetics wholesaler is much more than just a wholesaler .
Much more than a line at the bottom of the contract.
Much more than a laboratory.
A wholesaler is also a company interested in health and well-being. And it is supposed to be a company that is also and above all interested in the well-being of your beauty salon.
We tell you everything on the issue.
A supplier who cares about its customers
The world of aesthetics is a somewhat special universe. In fact, your margin largely depends on the prices of your care . But it also depends on the resale of the products you use in the cabin.
This is why ( and we can never say this enough ) that it is important to choose products you believe in.
But how can you promote cosmetic products if the wholesaler behind them doesn't care about you or your customers ?
Working with a human supplier who takes your best interests at heart is essential. Especially in the aesthetics sector!
It is therefore important that you choose a wholesaler who is interested not only in the image of your institute, but also in your purchasing power. But how to find such a supplier?
It's quite simple: there are a whole bunch of clues that you have to know how to identify. We have selected the three major clues, which should alert you.
Clue 1: the supplier talks about your purchasing power
The first clue is that the cosmetics supplier mentions your purchasing power. It's not a taboo subject for him, on the contrary.
He is aware that your purchasing power is important, and that it is even a sine qua non condition for signing a sales contract.
He knows that the well-being of your institute depends on your expenses, and the prices you charge for resale . And he proclaims it, sometimes even loud and clear!
Nothing could be simpler to identify this crucial clue: just go to the wholesaler's website. If the word “ purchasing power ” is mentioned, it’s already a good start.
Then you can speak directly with the supplier to find out their point of view.
A little advice :
If he is reluctant to give you the information, run away! The subject of your purchasing power should neither be taboo nor random. You need to know what to expect: this is the basics for any business leader!
Clue 2: the wholesaler offers you resale prices
Another essential indicator: the resale price on the products you offer to your customers. Indeed, you can imagine that the supplier pays a certain price for the cosmetics he offers you.
The packaging , the packaging , the product itself… All of this has a cost, and only the supplier knows it.
If he offers you a recommended price for your resale products, this means that he takes your interests into account in the prices he charges. Which means, originally, that its choices in terms of packaging and product are also made in your interest.
In other words: it considers that you are part of the economic chain on which it is based . And knowingly, he offers resale prices to allow you to make a margin with your customers.
2… 2.2… 2.5… The margin coefficient obviously depends on the suppliers and the products. But the mention of the coefficient in question is already a very good indicator: it proves that the wholesaler takes it into account in its calculation.
Clue 3: other institutes are talking about it!
Who is better placed to talk about a supplier than your colleagues ? If you can, take the time to find out about other beauty salons and spas . They will be able to give you all the information on the margin coefficient, the popularity of the products, their quality, etc.
Generally speaking, word of mouth remains the most reliable marketing channel , especially in the aesthetics field.
Why especially in your field?
Because the financial health of your business depends largely on the satisfaction of your customers.
If your customers like your cabin products, they will buy them and come back to see you for treatments. On the contrary, if they don't like them, it's a safe bet that they will go to the competition.
A wholesaler of organic cosmetic products who cares about YOUR customers
And besides, this is an essential criterion to take into account when choosing your supplier: its interest in your customers . More precisely for the satisfaction of your customers.
So obviously, you can observe the concrete choices of the wholesaler to understand their involvement in the happiness of your customers. The choice of products, raw materials, quality of packaging…
But the same goes for the prices charged for the sale of its products.
Let's imagine that a wholesaler offers you a moisturizing butter in resale format for €12 each.
If you want to make a decent margin on resale, you will have to offer the butter at €35, or even €40.
A price that clients may consider too high, no matter how much they appreciated the butter during their treatment.
Whereas if the supplier offers a lower price ( say €10 ), you can definitely make your margin by setting a selling price of €25 . Which is much more acceptable for a moisturizing butter, especially of good quality.
More purchasing power for you, but also for your customer: this is exactly what the wholesaler of organic cosmetic products you trust should aspire to.
A wholesaler of organic cosmetic products who cares about YOUR customers
And besides, this is an essential criterion to take into account when choosing your supplier: its interest in your customers . More precisely for the satisfaction of your customers.
So obviously, you can observe the concrete choices of the wholesaler to understand their involvement in the happiness of your customers. The choice of products, raw materials, quality of packaging…
But the same goes for the prices charged for the sale of its products.
Let's imagine that a wholesaler offers you a moisturizing butter in resale format for €12 each.
If you want to make a decent margin on resale, you will have to offer the butter at €35, or even €40.
A price that clients may consider too high, no matter how much they appreciated the butter during their treatment.
Whereas if the supplier offers a lower price ( say €10 ), you can definitely make your margin by setting a selling price of €25 . Which is much more acceptable for a moisturizing butter, especially of good quality.
More purchasing power for you, but also for your customer: this is exactly what the wholesaler of organic cosmetic products you trust should aspire to.
Take your purchasing power into account when choosing your supplier!
Much more than a simple wholesaler, your supplier must be a true ally for your business.
Propose solutions adapted to your problems, resolve them before they arise… And always taking your financial interests to heart. This is the basics for setting up a healthy and lasting collaboration, with a supplier whose products you like.
When choosing a wholesaler for your cosmetic products, make sure they have you and your financial health in mind. This is a decisive criterion, which you can combine with other essential characteristics: