Introduction to Tiktok and its promotion potential

Tiktok, a expanding social media platform offers a unique promotion opportunity for beauty institutes. With more than 1 billion monthly active users, Tiktok is distinguished by its ability to reach a young and diverse audience. Through short dynamic videos, beauty professionals can demonstrate their expertise, share tips and attract new customers.

Characteristics of Tiktok

Tiktok is characterized by:

• Short videos: The videos last between 15 and 60 seconds, which allows to quickly capture the attention of users.
• Creative tools: Filters, special effects, and integrated music offer many staging possibilities.
• A powerful algorithm: The personalized content flow helps to easily reach a target audience according to user interests.

Advantages for beauty institutes

1. Increased visibility: Videos can become viral thanks to the share shares and recommendations for the "for you" flow.
2. Emotional commitment: Videos create a more personal connection with potential customers using demonstrations and testimonies.
3. Reduced cost promotion: Compared to traditional advertisements, promotion via Tiktok is more affordable and can generate an excellent return on investment.

Effective promotion strategies

• Educational content: Create makeup tutorials, skin care, etc., to show authority in the field.
• Before and after: Illustrate transformations thanks to the services offered.
• Competitions and challenges: Encourage users to participate in competitions with special hashtags to increase engagement.
• Collaboration with influencers: Call on influencers to benefit from their established audience.

In summary, Tiktok offers unexploited potential for beauty institutions, making it possible to merge creativity and marketing in order to reach and initiate an extensive audience.

Create an attractive profile for your beauty salon

To maximize Tiktok's impact, it is crucial to create an attractive profile that attracts attention and arouses user interest.

1. Name and profile image

• Clear and professional name: Use an easy to remember and representative username for your beauty institute.
• Quality profile image: Choose a high quality photo, preferably your logo or an image from your institute.

2. Biography committed

Biography is an opportunity to capture attention immediately. Some recommendations include:

• Brief description: Briefly describe the services offered.
• Your committed: Use a welcoming and professional tone.
• Calls for action (CTA): Incorporate CTAs like "book now" or "follow for beauty tips".

3. Useful links

• Link to website: Include a link to your official website to allow users to find more information.
• Social networks: Add links to your other social media accounts to strengthen your online presence.

4. High quality visual content

• Professional videos and photos: Make sure that all images and videos are of high quality.
• Coherent aesthetics: Maintain a coherent aesthetic that reflects the identity of your brand.

5. Regular publications

Posting regularly on Tiktok is crucial to maintaining the commitment.

• Frequency: Publish at least two to three times a week.
• Diversity: Vary the content between tutorials, product demonstrations, and customer testimonies.

6. Active interaction

• Answers to comments: Answer comments to encourage commitment.
• Live Streams: Use live streams to interact directly with your audience.

7. Using hashtags

• Relevant hashtags: Use relevant hashtags to expand your scope.
• Branded hashtags: Create hashtags specific to your brand to strengthen the identity of the Institute.

8. Collaboration with Influencers

Collaborating with influencers in the field of beauty can greatly increase the visibility of your institute.

• Strategic choice: Select influencers whose values ​​and the public correspond to your brand.
• Sponsored content: Organize sponsored content collaborations to promote your services.

By implementing these strategies, a beauty salon can effectively use Tiktok to attract and retain wider customers.

Understand your target audience on Tiktok

On Tiktok, understanding your target audience is essential to maximize the impact of your content. Tiktok's public is mainly made up of young users, but there are significant variations in terms of demographics. For a beauty institute, identifying relevant market segments allows you to create engaging and attractive videos. Here are some key elements to identify your audience:

1. Demographic analysis

• Age : The majority of Tiktok users are between 16 and 24 years old, but it is also important to take into account older users potentially interested in beauty care.
• Gender : Understand the distribution of your target between men and women. Beauty treatments can concern different genres in a distinct manner.
• Location : The geographical scope of your content can influence trends and preferences in terms of local beauty.

2. Behaviors and interests

• Consumption habits : Observe the types of content that your audience loves, shares and comments. This may include make -up tutorials, product reviews, or care advice.
• Trends : Stay up to date with popular challenges and hashtags on Tiktok to maximize the visibility and commitment of your publications. For example, use relevant hashtags like #beauty or #soinsization.
• Engagement : Analyze the level of interaction, including the number of views, "likes", sharing and comments to refine your content strategy.

3. Psychography

• Aesthetic preferences : Understand the styles and looks preferred by your audience. Aesthetic videos and fashion trends can attract more followers.
• Values ​​and beliefs : Consumers often appreciate brands sharing their values. For example, promoting ethical or sustainable beauty products can increase loyalty to your brand.

4. User feedback

• Surveys and questionnaires : Conduct surveys to collect direct information on the preferences of your audience.
• Comments : Read the comments left carefully on your videos to answer questions, adjust your proposals and improve customer satisfaction.

In short, understanding the peculiarities of your target audience on Tiktok allows you to develop relevant content strategies, promoting organic growth and increased commitment. Adapting your videos to your audience's interests and behaviors guarantees a better connection with the potential customers of your beauty salon.

Plan your content to maximize commitment

To guarantee optimal success on Tiktok, beauty institutes must develop a well -thought -out content strategy. By planning in advance, they can ensure that their content is relevant and captivating for their target audience.

Identify trends

It is advisable to stay up to date with the latest trends on Tiktok. Using popular hashtags, testing viral challenges and using fashionable music can help increase visibility.

Publication calendar

A well -structured calendar will maintain a coherent presence. Publishing at strategic moments and maintaining a regular frequency is crucial to keep the interest of subscribers.

• Headlight analysis : Use the analysis tools to determine the moments when the audience is the most active.
• Vary the contents : Mix different types of content such as tutorials, customer testimonies and pre-after helps maintain interest.

Quality on quantity

Always favor the quality of the content. A well -produced video, even if less frequent, will have more impact than a continuous flow of poor videos.

• Video production : Investing in good lighting and a quality camera can make a notable difference.
• Originality : Offer innovative and unique content to stand out from competitors.

Calls for action (CTA)

Integrating calls for action is essential to encourage commitments.

• Request likes and sharing : Request subscribers to like or share a video to increase the scope.
• Comments : Encourage comments to create direct interaction with subscribers.

Collaborations

Collaborating with influencers or other beauty professionals can also help reach a wider audience.

• Partnerships : Engage collaborations for special offers or events.
• Local influencers : Work with local influencers to strengthen credibility and local scope.

Measure and adjust

Finally, it is crucial to measure performance and adjust the strategy accordingly.

• Metric analysis : Use the analysis features to measure the impact of videos.
• Continuous adjustments : Make changes based on returns and performance to constantly improve commitment.

Planning the content carefully guarantees an effective marketing strategy on Tiktok for beauty institutes, thus maximizing the commitment and loyalty of subscribers.

Use popular trends and hashtags

The importance of following trends and using popular hashtags on Tiktok cannot be underestimated for a beauty salon. Indeed, these elements not only increase visibility but also to align with the current preferences and interests of users.

Follow trends

Trends on Tiktok change regularly. It is crucial for any beauty institute to keep informed of the latest trends to remain relevant. Here are some steps to get there:

1. Regular observation: Consult the "for you" page frequently to be aware of the most popular videos.
2. Actively participate: Create content related to current trends while adapting them to the identity of your brand.
3. Analyze competition: Observe what your competitors are doing to draw inspiration and adapt ideas to your own needs.

Effective use of hashtags

Hashtags are powerful tools to increase your scope on Tiktok. Their judicious use allows your content to be discovered by a large audience. Here's how to proceed:

• Search for relevant hashtags: Use hashtags related to your content and current beauty trends.
• Combine popular and specific hashtags: A good mix between very popular hashtags and those more specific to your niche can help attract a targeted audience.
• Avoid hashtag spam: Excessive use of hashtags may seem not very professional. Limit yourself to a handful of relevant and effective hashtags.

Participation in challenges and challenges

Tiktok is recognized for its many challenges and challenges that captivate users. Participating in these activities can greatly benefit a beauty institute. Some tips:

• Select the challenges adapted to your brand: Prioritize those who relate to beauty, fashion or well-being.
• Invite customers to participate: High up your community by inviting them to take up challenges and use your brand hashtag.
• Create your own challenges: Launch unique challenges to promote your products or services while strengthening commitment.

The integration of trends and hashtags into the Tiktok strategy of your beauty institute allows a dynamic approach and connected to the expectations of your audience.

Collaborate with influencers and content creators

In the field of beauty, collaborating with influencers and content creators on Tiktok can have significant advantages for a beauty salon. Here are some strategies to make the most of these collaborations:

Identify good influencers

It is crucial to choose influencers whose audience corresponds to the target customers of the Institute:

• Audience analysis : Examine the demographic statistics of influencer subscribers.
• Engagement : Favor influencers with a high commitment rate rather than a high number of subscribers.

Types of possible collaborations

Different types of collaborations can be considered to maximize visibility and impact:

• Product/Services Reviews : Ask influencers to test and give their opinion on the products or services of the Institute.
• Tutorials : Create videos where influencers show how to use products or services.
• Competitions and Giveaways : Organize competitions to increase notoriety and attract new customers.

Aspects to consider

To ensure successful collaboration, certain elements must be taken into account:

• Authenticity : Ensure that collaboration seems natural and authentic for influencer subscribers.
• Clear contract : Clearly define expectations, deliverables and remuneration in a written contract.
• Respect for transparency rules : Partnerships must be labeled as such, in accordance with local regulations on sponsored content.

Communication methods

For a fluid and productive collaboration:

• Detailed briefing : Provide a detailed briefing to the influencer including information on the institute, products and campaign objectives.
• Regular feedback : Maintain regular communication and give constructive feedback for the duration of the collaboration.

Monitoring and evaluation

The measurement of the return on investment (king) of these collaborations is essential:

• Performance analyzes : Use Tiktok's analytical tools to follow the views, engagement and conversions generated by influencers' videos.
• Regular reports : Establish regular reports to assess the effectiveness of each collaboration and adjust the strategies accordingly.

By implementing these strategies, a beauty salon can fully benefit from collaboration potentials with influencers and content creators on Tiktok, thus strengthening its online presence and attracting new customers.

Video editing techniques for professional results

To maximize the impact of Tiktok videos and captivate the audience, it is essential to master certain video editing techniques. Video editing professionals use various methods to ensure that each video is attractive, fluid and engaging. Here are some essential assembly techniques to consider:

1. Strategic use of transitions :
   • Fluid transitions between clips can make a video more pleasant to watch.
   • Use visual transitions that correspond to the atmosphere and tone of the video.
   • Avoid too complex transitions that can distract or overload spectators.
2. Edition of music and sound effects :
   • The background music must be in harmony with the theme of the video.
   • Use sound effects to accentuate certain moments or to maintain attention.
   • Ensure a correct audio balance so that music does not overshadow dialogues or important sounds.
3. Use of filters and colorimetric corrections :
   • Apply filters to create the desired atmosphere and ensure visual consistency.
   • Colorimetric correction can improve visual quality and make colors more vibrant.
   • Adapt the colors to match the branding of the Beauty Institute.
4. Reframing and composition of plans :
   • Make sure that each plan is well framed for an optimal visual aesthetic.
   • Respect the rules of composition, such as the third party rule, for a pleasant visual.
   • Eliminate unnecessary or redundant plans to maintain a dynamic rhythm.
5. Integration of texts and graphics :
   • Use titles and subtitles to highlight key points or add context.
   • The graphics and animations can enrich the content and provide additional information.
   • Ensure a readable and aesthetic typography that reflects the brand's personality.
6. Optimization of the duration of videos :
   • Too long videos can lose the viewer's attention. Concision is crucial.
   • Keeping a quick and dynamic rhythm is essential to maintaining commitment on Tiktok.
   • Videos should ideally captivate the audience in the first seconds.
7. Incorporation of special effects :
   • The special effects can add a unique touch to the videos, but should be used sparingly.
   • Integrate visual effects that complete the story without diverting attention from the main message.
   • Use the effects integrated in Tiktok to stay natural and in line with the platform.

By mastering and combining these assembly techniques, beauty institutes can produce professional quality Tiktok videos that will attract the attention of their target audience.

Incorporate testimonies and pre-after

The testimonies of satisfied customers and the before-after transformations are powerful elements to establish credibility and attract new customers to Tiktok. By integrating these effectively visual and narrative elements, a beauty institute can strengthen its brand image and its reputation.

Testimonials

1. Video testimonials collection
   • Encourage customers to share their positive experiences via video testimonies.
   • Offer incentives such as discounts or special offers in exchange for testimonies.
2. Authenticity and credibility
   • Highlight honest and spontaneous testimonies to establish an authentic connection with the audience.
   • Avoid scripted testimonies to preserve transparency and truth.
3. Strategic use
   • Publish testimonies during rush hour to maximize visibility.
   • Use relevant hashtags to reach a wider audience.

Before-after

1. Visual presentations
   • Create pre-appeal transformation videos to demonstrate the efficiency of the services offered.
   • Use mounting techniques for fluid and professional transitions.
2. Narrations engaged
   • Tell the story behind each transformation to engage the audience more.
   • Include detailed descriptions of the process and the products used.
3. Proven efficiency
   • Highlight visible and measurable results to convince skeptics.
   • Regularly publish new transformations to maintain the interest and continuous proof of the effectiveness of the services.

Best practices

• Coherent aesthetic : Ensure that videos respect the aesthetics of the Institute for visual cohesion.
• Interactivity : Encourage spectators to comment and ask questions to promote interactivity.
• Feedback : Request feedback on each video to continually improve the quality and relevance of the content.

By integrating testimonies and pre-after in a strategic and professional way on Tiktok, a beauty institute can not only prove the effectiveness of its services, but also build a relationship of trust with its audience.

Organize competitions and challenges to initiate your community

The organization of competitions and challenges on Tiktok turns out to be an effective strategy to increase the commitment of the community of a beauty institute. Here are some steps and advice to maximize this technique:

1. Planning a competition or challenge
   • Define clear objectives : Before launching a competition, the Institute must determine the desired objectives, such as the increase in the notoriety of the brand, the achievement of a certain number of followers or the promotion of a new service.
   • Choose a relevant theme : The theme of the competition or the challenge must be in line with the services and products of the Beauty Institute. For example, a specific make -up challenge can attract cosmetics lovers.
2. Creation of rules and conditions
   • Establish simple directives : Participants must easily understand the rules of the competition. Simple directives promote greater participation.
   • Define participation criteria : Specify if participants must identify the institute in their videos, use a particular hashtag, or follow the institute's Tiktok account.
3. Competition promotion
   • Use attractive videos : To attract attention, the launch of the competition must be announced via a engaging video. This must include details on the competition, the prizes to be won and how to participate.
   • Incorporate infuencers : Collaborating with influencers can help reach a wider audience and make the competition more credible.
4. Monitoring and commitment
   • Interact with participants : Responding to comments, sharing videos of participants and congratulating the winners helps maintain and increase the enthusiasm around the competition.
   • Analyze the results : After the competition, it is essential to measure performance, such as the number of new subscribers, video views and general commitment, to assess the success of the initiative.

Thus, by organizing competitions and challenges, a beauty institute can not only strengthen the loyalty of its existing customers, but also attract new potential customers, thus increasing its visibility and its notoriety in industry.

Analyze statistics and measure the effectiveness of your campaigns

Analyzing Tiktok's statistics allows beauty institutes to measure the impact of their marketing campaigns and make decisions based on concrete data. Here are the recommended steps to make the most of this data:

• Consultation of integrated analyzes : Tiktok offers integrated analysis tools that provide detailed information on the performance of each publication and campaign. These tools include data on scope, interactions, profile views, as well as account growth trends.
• Evaluation of key performance indicators (KPI) : It is essential to define clear KPIs such as the engagement rate, the number of views, the number of followers acquired, the rate of clicks and conversions. These indicators make it possible to follow the objectives of the campaign and to adjust the strategies accordingly.
• Demographic analysis : Understand who are the spectators of the videos, their age, their location and their centers of interest makes it possible to target more effectively future campaigns. The demographic data provided by Tiktok helps beauty institutes to adapt their message to better meet the expectations of their audience.
• Trends monitoring : The trends evolve quickly on Tiktok. Using analyzes to follow which trends resonate with the audience makes it possible to produce relevant and engaging content, thus increasing the visibility of the beauty institute.
• Use of returns and comments : User comments on videos are a precious information source. They make it possible to collect constructive criticism and to understand the preferences of potential customers. It is crucial to read, analyze and even respond to comments to improve customer commitment and relationships.
• Comparison with industry benchmarks : To judge the efficiency of the campaigns, it is useful to compare the results obtained with those of the beauty industry as a whole. Regular comparisons help assess performance in relation to competition.

A rigorous analysis of these elements makes it possible to adjust in real time the content and social network strategies, thus optimizing the results and strengthening the online presence of the Beauty Institute on Tiktok.

Advice to remain authentic and faithful to your brand

It is crucial for beauty institutes to maintain an authentic and coherent presence on Tiktok to stand out and attract loyal customers. Here are some tips to get there:

1. Develop a unique brand voice
In order to differentiate itself from competition, a beauty salon must develop a unique brand voice that reflects its values ​​and its mission. This may include:

• A friendly and welcoming tone To put potential customers at ease.
• Clear messages which communicate the advantages of their services.
• The use of specific terms to the beauty industry to show expertise and professionalism.

2. Create authentic content
Tiktok users particularly appreciate the authentic and not scripted content. Here are some types of content to consider:

• Live demonstrations beauty treatments to show the effectiveness of services.
• Testimonies from customers who share their experience and satisfaction.
• Backstage which reveal the daily life of the Institute and the Passion of the team.

3. Interact with the audience
Responding to private comments and messages and creating interactive videos can strengthen engagement and loyalty. Some ideas:

• Answer questions Regarding services in videos.
• Launch challenges or competitions In connection with the products or services offered.
• Publish thanks personalized for loyal customers.

4. Be transparent and honest
Transparency creates confidence. It is essential to:

• Share clear information on the products and treatments used.
• Avoid exaggerations and provide expected realistic results.
• Admit errors And show how they are corrected to improve services.

5. Adapt to trends while remaining faithful
To be inspired by Tiktok trends while remaining faithful to the brand is crucial. This can be done by:

• Adaptation of popular trends to the themes of the Institute.
• Participation in viral challenges While incorporating the services offered.
• The creation of unique trends which define the brand and differentiate it.

By following these advice, a beauty institute can not only maintain a faithful presence on Tiktok, but also create a community of committed and satisfied customers.

Adapt to algorithm changes and new features

The effective use of Tiktok for a beauty salon requires constant adaptability to the frequent modifications of the algorithm and the new features of the platform. Since Tiktok evolves quickly, it is crucial to remain informed and quickly react to changes.

Understanding algorithms

Tiktok algorithm is designed to maximize commitment. To counter changes:

• Observe performance : Regularly analyze videos statistics to identify trends.
• Get information regularly : Search reliable sources for algorithm updates.
• Test and adjust : Try different content strategies and adjust according to the results.

Use new features

Tiktok frequently introduces new features that can help improve visibility and increase engagement:

• Effects and filters : Use the latest effects to make the videos more attractive.
• Interactive features : Operate polls, questions and answers, and challenges to encourage commitment.
• Direct shopping : If available, take advantage of the integrated sales options to directly promote beauty products.

Train and educate staff

To guarantee effective adaptation, it is vital to train the team on new trends and available tools:

• Regular training sessions : Organize sessions to familiarize the team with new tools.
• Share : Provide guides, tutorials and relevant articles.
• Encourage creativity : Encourage staff to offer original ideas using new features.

Monitor competition

Drum your attention on what competitors do can give a step ahead:

• Comparative analysis : Examine the strategies of competitors and their effectiveness.
• Adopt best practices : Integrate proven techniques into the own strategies.

By aligning the developments of Tiktok, a beauty institute can maintain and expand its scope, guarantee constant interaction with customers and keep itself at the top of the dynamic competition in the beauty sector.

Use Tiktok advertisements for increased scope

The use of Tiktok advertisements can considerably increase the visibility and scope of the publications of a beauty institute. With an active and diversified global audience, Tiktok offers various advertising formats to meet the specific needs of companies.

The main advertising formats available on Tiktok include:

• In-feed ads: These advertisements appear in the user's "for you" flow, offering total immersion. They include videos of up to 60 seconds which may include several calls for action.
• Brand Takevers: These full -page advertisements appear immediately when the application is opened. They are ideal for instantly capturing attention with high quality images or videos.
• TopView Ads: This format combines the best characteristics of the ADS in-feed and the brand Takeovers. These advertisements occupy exclusive slots and guarantee maximum commitment thanks to their strategic placement.
• Branded Hashtag Challenges: These challenges encourage users to create content around a specific hashtag, which promotes direct interaction with the brand. Their ability to increase organic visibility should not be underestimated.
• Branded Effects: These personalized effects include filters, stickers and other interactive elements to strengthen the brand's visual identity. They are particularly effective in creating engaging experiences.

The optimization of these advertising formats is mainly done by taking into account the following elements:

1. Visual coherence: Ensure that advertisements respect the visual identity and the values ​​of the Beauty Institute. The use of colors, logos and clear messages is essential.
2. Creativity and authenticity: Tiktok users appreciate authentic and innovative content. Investing in creative and realistic videos can significantly improve commitment.
3. Precise targeting: Use the advanced Tiktok targeting options to achieve good audiences according to demographic, geographic and behavioral criteria.
4. Analysis and adjustment: Take advantage of the analysis tools to monitor advertising performance and adjust them according to the results obtained, thus ensuring continuous optimization.

By applying these strategies, beauty institutes can maximize their scope on Tiktok and attract new and engaging customers.

Case studies: examples of success in promoting beauty salons

Parisian Beauty Institute

The Parisian beauty institute, located in the heart of Paris, has taken advantage of Tiktok to spectacularly increase its visibility. Beginner with simple videos showing before/after transformations, the Institute quickly won thousands of subscribers. Here are the strategies they used:

• Use of popular hashtags : Using hashtags like #Beautytransformation, #Parissalon, and #Skincare, their videos were frequently highlighted in user news wires.
• Partnerships with local influencers : The Institute has collaborated with local beauty influencers to create engaging videos, sharing skin care advice and makeup tutorials.
• Competitions and Giveaways : In order to stimulate commitment, the Parisian beauty institute organized several competitions and Giveays, rewarding their subscribers with beauty products or free sessions.

Lyon beauty salon

The Lyonnais beauty salon also made a notorious success thanks to Tiktok. By focusing on live broadcast and interactive video formats, this fair has captivated a faithful audience.

• Live questions and answers sessions : Each week, the show organizes live sessions where experts answer questions from skin care subscribers, makeup routines, etc.
• Tutorials step by step : Short and attractive videos showing aesthetic procedures such as facials, manicures and massages have marked a significant impact.
• Customer reviews : The creation of videos with satisfied customer testimonies has contributed to strengthening credibility and attracting new potential customers.

Natural spa in Provence

The natural spa in Provence has highlighted the unique sensory experience they offer, by capitalizing on Tiktok to share the calm and relaxing atmosphere of their facilities.

• Relaxation videos : By publishing videos of rejuvenating landscapes and extracts from massage sessions, they attracted an audience looking for well-being and relaxation.
• Online workshops : The organization of online workshops on relaxation and well-being practices has made it possible to create a significant commitment with their community.
• Promotion of natural products : The sharing of routines using specific natural products at the SPA has not only valued their services but also positioned the SPA as an expert in natural and eco -responsible care.

These case studies illustrate how various beauty institutes use Tiktok to energize their customer growth and commitment.

Conclusion and next steps for your Tiktok strategy

Beauty institutes can draw many advantages by integrating Tiktok into their marketing strategy. To maximize the benefits of this platform, it is crucial to establish a methodical approach and to be reactive to changing trends. Here are some essential steps to follow:

1. Performance analysis
   • Use Tiktok's analysis tools to follow views, likes, sharing and comments.
   • Identify what type of content generates the most commitment and adjust the strategy accordingly.
2. Content optimization
   • Put the quality of the content, using HD videos and taking care of the details.
   • Use relevant legends and hashtags to maximize visibility.
3. Interaction with the community
   • Regularly respond to comments and messages to promote commitment.
   • Participate in challenges or popular trends to increase visibility.
4. Collaboration with influencers
   • Collaborate with relevant influencers to reach a wider audience.
   • Evaluate the impact of these collaborations on the growth of the brand.
5. Constant innovation
   • Stay up to date on the new features of Tiktok and integrate them into the content strategy.
   • Experience different video formats and narrative approaches to maintain the interest of the audience.
6. Continuing education
   • Participate in webinaries or specific training on Tiktok and social networks.
   • Encourage the team to train regularly to improve the quality of content.
7. Strategic planning
   • Establish a monthly publication calendar to organize the content to come.
   • Provide promotional campaigns related to important events or seasons.

By adopting these strategies, a beauty institute can ensure a fruitful partnership with the Tiktok platform, thus stimulating its brand image and its overall growth.