How to choose your organic cosmetics supplier for an ecological institute?

How can you offer well-being and serenity to your customers if you don't trust the products you use?

As an ecological institute or spa, your know-how is not the only pillar of your success.

The quality of your natural care is just as essential! Whether for application of care in the cabin or for resale, it is important that your cosmetics are in harmony with the ethics of your institute.

And who says eco-friendly quality cosmetics, also says organic cosmetics supplier. But how do you make your choice, among all the wholesalers of beauty products ? Which one to choose? Which cosmetics should you bet on to guarantee the satisfaction of your customers?

It is a bet with a high stake. And therefore a process of choice that should not be neglected.

Don't know where to start when choosing your organic cosmetics supplier? With this short series of articles, Green Spa explains everything you need to know.

Concrete advice for choosing an organic cosmetic brand that suits you, does that tempt you? Let's go!

The crucial choice of supplier
for an organic beauty institute

In a beauty salon, customer satisfaction is essential. You can maintain your image on the internet or on social networks , but word of mouth remains the best marketing factor.

A satisfied customer is a customer who talks about you to those around her. And who brings in a whole new audience , already won over by your services.

To tip the scales in your customers ' minds, there's nothing better than focusing on quality. Especially as an eco-friendly spa or institute: your cosmetics must always reflect your ethical priorities.

If you defend the animal cause, your cosmetics must be certified vegan or cruelty free.

If you advocate respect for the planet, why not focus on recyclable packaging ?

Between your commitments and your actions, consistency is the mother of success. And to achieve it, it is important to choose the right supplier of organic cosmetics for ecological institutes . Here are 3 essential criteria to take into consideration!

1 | How to choose your supplier among organic cosmetic brands?

When you start your supplier search, it's not always easy.

You skim through the ads on the internet, you receive a plethora of commercial catalogues, with cosmetics that look the same and whose descriptions are not clear.

But before you start making a selection regarding cosmetics ( we will come back to this later in this article ), ask yourself one question. Who is really the organic cosmetics wholesaler you are facing?

The personality of your cosmetic supplier

Does he defend the same values ​​as you? Or does he follow a purely commercial reasoning?

Does he have the right relationship with people, which is essential in the aesthetics and cosmetology professions? Or does he consider his client institutes as mere numbers?

Is every organic cosmetic product certified?

Is he aware of the part he plays in the well-being of your customers?

And what about his vision of beauticians and wellness professionals?

These are questions that need to be asked. Because collaborations between your company and a supplier are the cornerstone of the smooth running of your days.

Creating a business relationship with a cosmetics wholesaler who is unresponsive and does not care about your purchasing power as a salon is opening the door to many hassles.

But then, which supplier should you look for?

There is no perfect answer to this question. In the same way that there is no magic recipe to guarantee the success of your eco-friendly spa or institute . In reality, here is what you need to keep in mind: it all depends on you!

The ideal choice depends on you, your vision of aesthetics, the priorities you give to the orientations of your institute... The perfect supplier does not exist.

But in any case, make sure you choose a wholesaler who is there for you, has your best interest at heart and cares about your customers' satisfaction.

Simply because such concerns are immediately felt in the quality of organic beauty products.

2 | Organic cosmetic products offered for natural beauty

And speaking of the quality of cosmetic care ! This is the second essential selection criterion for working with the right supplier of natural cosmetic products .

When you scour the websites and commercial catalogs of candidates, pay particular attention to the ranges of cosmetics offered.

The effectiveness of facial and body care

This is indeed a second very telling clue about the priorities of a wholesaler . Check what each product advocates, in order to deduce the guidelines of its commercial preferences.

For example, does it have many natural vegan beauty products?

Are their cosmetics focused on the invigorating, relaxing, moisturizing, anti-aging side, etc. ?

What do the products in question look like? What active ingredients are used?

So many questions that need an answer to help you make the right choice! Don't hesitate to ask for information on those that interest you, so as not to leave anything to chance. Again, the choice of cosmetics and therefore of your supplier should not be taken lightly.

These are products that you will apply to the body and face of your customers. But also those that you will offer for sale just after the treatments.

How can you sell a cosmetic if you don't believe in its effectiveness ? And even more so if the supplier you work with doesn't care about the well-being of your customers.

Which cosmetic products should you turn to?

Again, there is no right answer: it all depends on you. But generally speaking, you can find out about the presence of a possible organic label . Or about the ecological quality of the packaging. Or about the natural benefits of cosmetics.

All these questions allow you to fully understand the product. And therefore to be able to offer it to your customers, with complete peace of mind. Making an informed choice is important!

3 | The natural components of a natural cosmetic product

Finally, the last selection criterion without which it is impossible to choose your preferred wholesaler : the composition of the products it offers.

Skim all products and their compositions

If you are reading this article, it probably means that your spa or institute follows ecological principles .

But how can you claim to be an ecological institute if you don't care about the composition of organic products ?

Of all the analyses you can do, it is therefore essential that your products are composed of natural ingredients.

Essential oil , vegetable oils , argan , clay , shea butter … Natural cosmetics are full of surprises.

The practical tip:

The world of organic cosmetics follows established rules, it is almost impossible to have 100% natural cosmetics and care.

Each cosmetic must contain alcohols, preservatives and perfumes which are not necessarily from organic farming.

Nor even exclusively ingredients of natural origin.

But there is a huge difference between the creams you find in supermarkets and the organic cosmetic products for organic beauty salons that you can offer with complete peace of mind.

Which range of care should you choose?

Overall, the most reliable cosmetics are completely transparent about their composition. You can then see that the active ingredients are derived from plant essence.

Or fruity fragrances from natural extraction, carried out according to the health regulations of a laboratory.

Don't hesitate to ask your questions to the wholesaler you are interested in. Their answers can be an excellent clue: if they can explain all the components of their products, you know they have nothing to hide! And that you can offer natural products to your customers with complete peace of mind.

Tips for choosing the right cosmetic brand

At Green Spa, we know that it is not always easy to select the organic cosmetic supplier for your ecological institute . Besides, how do you know who you are dealing with?

There are clues that allow you to deduce the personality of your supplier. For example, how do they react if you ask for samples of their product range ? Do they offer them automatically, or do they refuse for obscure reasons?

Similarly, you can analyze the wholesaler’s popularity . Are their products picked up by B2B sales platforms ? Are customer feedbacks positive?

All these clues allow you to know more about the person you have in front of you. Because deep down, choosing the right organic cosmetics supplier means choosing a company that cares about you and your interests.

Do you need more concrete help?

Check out the rest of the Green Spa guide for choosing an ecological and organic cosmetics supplier, and find the answers to all your questions!