Cosmetic product certification: distinguishing the real from the fake
How to recognize a certified organic cosmetic product?
The new trend is green!
Between ecological awareness, the desire to take care of your body and ban processed ingredients , at the moment the world of cosmetics is draped in green. A responsible and highly appreciated initiative, which only generates positive things.
But for beauty salons and spas, it can also become a new daily challenge.
Today, it is no longer a question of offering cosmetic products in the cabin chosen because they smell good.
It is also no longer recommended to display cosmetics with extended preservatives, at the risk of losing a large part of your customer base .
Ecological awareness and the natural well-being of the skin are shaking up our habits. So much so that sometimes it is not easy to choose the right cosmetic products for your institute!
How do you know what you're going to encounter?
Because, even if the scent of care is no longer central, it remains important.
As well as the texture , which must be pleasant on the customers' skin.
So, how do you choose reliable products, with all the necessary criteria to please your customers? The solution: go in search of the cosmetic product certifications that suit you!
After having mentioned the organic cosmetic label , it is time to delve even deeper into the question: how to recognize real organic cosmetic products?
Green Spa explains everything to you.
Certification of organic cosmetic products: how to recognize it?
Distinguishing true organic cosmetics from cosmetics that claim to be organic is not necessarily complicated, but requires some learning .
Indeed, we tend to be fooled by green packaging or by the mention of the word “ Organic ” on packaging. But in reality, this designation is highly regulated.
In France, certified organic cosmetics guarantee:
- The absence of GMOs
- Parabens
- Phenoxyethanol
- Silicone
- From PEG
- Nanoparticles
- Synthetic perfumes and colors
- Ingredients from animal exploitation
It is also a designation that encompasses the recyclable or biodegradable composition of packaging and packaging.
So you see that it is a 100% regulated term, and that not all products can benefit from it. But then, how can you tell the difference between real organic cosmetics and companies that use green washing?
Go in search of organic certifications for cosmetics
The very first thing to do to ask yourself about the organic possibility is to find out about the certification of this cosmetic product.
Indeed, there are many labels and certifications . They are represented by small logos displayed on the packaging or packaging of the product.
The labels and certifications are all unique: they defend their own values, which often relate to respect for people, the planet and animals in general.
If you want to learn about the question of the organic designation of a product, you can start by looking for possible certification. If it doesn't have certification, you can be sure of one thing: this product is not organic .
At least not in the sense of the certification bodies , which have very precise specifications in order to harmonize the certification rules.
Ecocert, Bureau Vertis, Cosmevert… These are certifying bodies which go to laboratories, at the request of brands, and which carry out checks to estimate the biological potential of cosmetics.
For example, the Cosmos label guarantees:
- At least 95% organic plants
- At least 20% organic ingredients in the entire composition
All you have to do is look for the logos on the product, and find out about the labels and certifications to which they are linked.
Analyze label content
If you don't feel like researching labels and certifications, you can also stick to the label.
Indeed, following numerous scandals in the aesthetic and food world, companies now have the obligation to provide ALL information on the composition of their products.
You will therefore find the list of ingredients with the percentages , but also with the possible organic origin.
Likewise, the label must specify the percentage of ingredients of natural origin and from organic farming in relation to the total ingredients .
Be careful not to confuse organic and natural!
It's the eternal debate: organic, or natural?
Indeed, what is natural is not necessarily organic, and vice versa. So it's up to you: do you prefer an organic composition , or a natural composition ?
In one case you don't necessarily know the origin of the ingredients, in the other you don't have the certainty that the raw materials have not been covered with pesticides... A very complicated choice to make!
It all really depends on what is important to you, and the image you want to project. You can definitely find products like those from Green Spa, which state the percentage of organic ingredients AND the percentage of natural ingredients.
Even if you have to choose, why not choose both?
It's all a question of balance for this question: you cannot have perfect 100% organic and 100% natural products. So take the time to choose products that you like, and that correspond to the ethical commitments of your beauty institute or spa.
The perfect products match YOUR values!
Good to know :
It is complicated to have exclusively natural and organic ingredients in today's cosmetics. Quite simply because every cosmetic product offered for sale must contain certain preservatives to prevent them from spoiling during delivery, or before you even have a chance to use them.
Brand image: beware of green washing!
When you learn about organic and natural beauty products, be careful not to fall victim to green washing.
This is a practice that we observe far too much at the moment.
Companies claim to be organic, and misuse these terms, which confuses consumers. For example, many companies put “Organic” in their name, and work to create green packaging.
Seeing “Organic” and green, consumers immediately imagine that the products are organic. While this is not necessarily the case in the eyes of the law.
Be sure to carefully inform yourself about the composition and manufacturing processes of cosmetic products before making your choice of supplier. All the details are important!
How to recognize a real organic cosmetic product certification?
For a beauty institute or spa, choosing your cosmetic products carefully is essential. Especially if you apply a certain requirement for the choice of your resale or cabin products , and you are interested in organic.
To avoid being a victim of greenwashing, take the time to find out! On the composition of the products, on any labels and certifications, on the priorities of your future supplier... The composition of cosmetic products must be studied closely, to ensure that you make the right choices.
You don’t yet know how labels and certifications work? Don't worry, we've studied the issue to help you: