What value for money to search with your organic beauty product wholesaler?
What value for money to search with your organic beauty product wholesaler?
You are rather the type to select a aesthetic wholesaler for the year, or order your products Once to test them?
No matter how operation you have chosen for your beauty institute or your spa, An essential question remains: how to choose your cosmetic wholesaler for professionals ? This is indeed a crucial choice, on which the satisfaction of your customers over several months, or over a whole year.
In reality, there is no wholesaler of perfect organic beauty product. But there is a perfect supplier FOR YOU.
And for your institute.
And for your clientele.
If you are wondering how to know which supplier to turn to you, this article is for you. To help you in the selection process of best wholesaler, Green Spa presents a whole harness of signs that are important to take into account.
Notoriety, reputation, services, support ... There are many decisive criteria. And today, we focus mainly on the value for money!
We explain everything you need to consider to get the best value for money.
The value for money, the cornerstone of the choice of cosmetic wholesaler
What is called the value for money, it is the established report between the Price of professional cosmetics, and the quality of their composition. Therefore, their effectiveness on the skin and face skin.
Too often in supermarkets, we see cosmetic products which are very expensive, but whose efficiency is limited. And the main reason for this ineffectiveness is that the product in question is not suitable for all skins. It can be effective on the skin of your client, but not on yours.
And this is where you come into play: as a professional of beauty, you know the different skin types, And the creams that can suit them. You also have concepts fairly precise in terms of cosmetics composition, which allows you to make a first selection, and to eliminate the beauty products which are not organic, respectful of the skin and the environment.
To these criteria is added the price. The best is to find a quality product, at a correct price for your financial health. But how to establish this balance ? Green Spa explains everything to you.
Check the composition of the products
The very first step for you Investigate a product value for a product, it is to check the composition. If your product only contains ingredients chemicals and conservative Aggressive, you can make a cross on it: the quality is not present.
However, if the composition seems correct and finds its origin in natural elements, this is already a good sign.
To help you consider the quality of the composition of aesthetic cosmetics, you can also find out about Labels and certifications. Organic quality cosmetics and environmentally friendly are generally rewarded by certification organizations.
The latter then awarded labels and certifications, which allow you to have a precise idea of the quality of the products, and the expectations you can have towards them. Vegan, respect for animals, fair trade ... labels There are many of you: it's up to you to choose what's talking to you!
Compare the price with other offers
Once you have found any organic beauty products that match your search and The ethics of your beauty salon, the next step is to consider prices.
Inevitably, as a professional you have advantageous prices compared to Sales to individuals. But some suppliers still offer quality products, for prices lower than the average in B2B aesthetics.
You have the possibility of requesting quotes to Several aesthetic wholesalers, in order to give you a precise idea of what he offers in terms of prices. Making a comparison will help you make a Opinion on normal prices, And those you can consider too high.
But it's a balance that is not easy to do. It often happens that Better quality products are more expensive than poor quality products. And the reason is quite simple: raw materials cost more to purchase.
During this comparative step, take care to choose Two organic cosmetics suppliers which are really comparable. If you compare the prices of a Gorganic beauty product rossist With those of a wholesaler who only use chemicals, the choice will necessarily be on the second.
It is therefore essential to find the happy medium between the Correct prices and the financial health of your institute or spa.
Calculate the resale price and the margin coefficient
Finally, the last step to have a precise idea of the value for money is to take into consideration the recommended resale price. Often, wholesalers of organic beauty products offer you a resale price for your customers.
This resale price is set by a rapid calculation of the price from which you buy the beauty product, and the margin coefficient that you can make.
The margin coefficient is an essential fact in the choice of your future wholesaler. This is the margin that you will win on a beauty product Once you have sold it to a client.
However, it may be complicated to define the margin coefficient to which you can claim, and Coeff below which it is no longer interesting for your institute.
At Green Spa, we apply ourselves not to offer Marge coefficients less than 2. We know that the resale of beauty products is essential for your institute, and we take it into account in calculating the prices of our cosmetics.
In a objective of care of your financial health, We rest our advised sale price on a margin coefficient which navigates between 2 and 2.2. This is the best relationship we have found between the Price of our raw materials, and the benefits that your institute can derive from it.
Choose your organic beauty product wholesaler depending on the value for money
Among all components of the selection criteria of the wholesaler Of beauty products, the value for money is essential. Not only does it guarantee the financial security of your institute, But it also ensures customer satisfaction. And as one is based on the other, this makes it an essential selection criterion!
To help you in your Selection of organic beauty product wholesaler, Green Spa applies to relying on objective criteria. Discover all our reflection on the selection criteria: