Choose your organic cosmetics wholesaler: 4 crucial criteria
Choose your organic cosmetics wholesaler: 4 crucial criteria
This is a fact: the image of your biological institute largely based on products that you provide.
To ensure the sustainability and well-being of your business, it is essential that your products will please. Then comes the question to 1 million: how to choose your Supplier of organic cosmetics as an ecological spa?
Between word of mouth, ethical values and reactivity of customer service, here is a small guide to help you choose the cosmetics supplier perfect for you. To study these criteria is to go to the right choice!
The choice of your wholesaler
natural cosmetics
As an institute, the Quality of your care is based on many criteria. Starting with the framework of your organic spa and the know-how of your esthetician. But today being a organic institute It is also to confront the requirement of customers And clients.
THE Massage oils, facials, moisturizers for the body, THE floral waters... all your organic cosmetics are likely to be the subject of questions, sometimes very technical. Where does such product come from? What is the composition ? THE components Are they all D’Natural origin?
And to find the right answers to all these questions, there is only one solution: choose the right one organic cosmetics wholesaler.
The reason is simple. When you agree to work with a brand of cosmetics, you bind the image of your institute to his. This means that the slightest problem with your main wholesaler can reflect on the fame of your institute.
But how do you make sure to make the right choice? THE organic beauty products look good, but what about supplier in itself?
Together, let's discover some clues that can help you know priorities of your future wholesaler.
1 | Certifications of natural cosmetic products suppliers
When choosing your supplier official, certifications and Cosmetics organic labels are the first thing you can take into consideration.
What are the different labels and certifications?
In the world of institutes and spas, it is important to be able to compare the suppliers between them. But how to compare a manufacturer of face creams, with a wholesaler ofMassage oils compound plant ingredients?
Compare the incomparable: impossible. And that's exactly what the certifications And labels. They are allocated to suppliers and Cosmetics manufacturers, according to very specific and objective rating scales.
They are totally independent, who are responsible for determining the Notation criteria as well as the distribution of notes. There are plethora of different labels and certifications, which concern various areas.
Whether it's the side ecological products, the respect for the environment During their manufacture, the absence of tests on animals, THE Vegan compositions… Independent organizations are closely studying the composition of natural cosmetics, and draw the necessary conclusions.
By studying them labels And certifications of a supplier, you already get a good idea of his commitments ethical. And above all, whether he respects them or not.
What organic label to search for a
organic cosmetics supplier?
In reality, there are not really better certifications than others. There is a whole panel of labels, and everyone has their own advantages and implications particular.
If there is no correct answer to the question of the best labels, there is however a better label for you. As we have seen previously: the products you use reflect The image of your institute.
If you want to have a corporate identity Rather organic, it is important that your supplier has the concept “AB”, For organic farming.
If your institute is oriented towards respecting ecological standards As a rule, certification Ecocert is essential.
Each label, each certification has different implications. Ask to determine those that are most important to you!
The practical tip:
Like the organizations that give the certifications are independent, you can rest on their rating No doubt. The criteria are goals And duly respected, to guarantee an exact comparative notation. 100% reliability!
2 | Business values
In general, the supplier values are visible from everywhere, especially on its site and its social networks. If only by the a company's graphic charter, You can deduce what are his intentions, his priorities and its concern.
So do not hesitate to Study the supplier's site more closely. Note the first impression it gives you. If it is pleasant, it is already a good sign. On the contrary, if you draw an unpleasant feeling, it may not be the supplier of cosmetics that you are looking for.
Some Organic and natural cosmetics brands Also have a social media page. Real window open to their values, take the opportunity to dissect everything that is made accessible to you!
By analyzing what he publishes on Instagram and Facebook, the stories Let him share and the ways he is cited by his customers, you have everything you need.
What are the values to look for in a brand of natural cosmetology?
As with certifications, there is no correct answer in terms of values. It all depends on the image of your institute, and your priorities!
Because as spa, you are too close to your customers to offer them natural products to which you do not believe. Or, if your organic brand Vehicle of values that are not yours, difficult to ensure your customers that their massage will do them the greatest good!
If the animal cause is close to your heart, look for Vegan certified cosmetic products.
If the respect for the planet You are essential, study the composition of products, the natural ingredients as well as the methods of production used.
THE Well-being of your customers is at the center of your interest: it must also be the case with your organic cosmetics brand.
The practical tip:
A supplier who has nothing to hide is a particularly exhaustive supplier! If you have trouble finding wholesaler information, it's not always a good sign.
3 | Customer relations
Besides the product quality and the brand image of your cosmetic wholesaler for professionals, there customer relationship is not to be taken lightly. Your role is to take care of the well-being of your customers and customers. And your well-being, who is it responsibility?
The answer is simple: of your supplier! And in recent years, Cosmetics manufacturers tend to forget it. Between too expensive, poor quality products, control deadlines and delivery Too long and a lack of responsiveness, the institutes are not always well treated.
Find a supplier with good customer relationship
Before committing to work with this or that supplier, you can ask the right questions. What about his Vision of Institutes ? THE esthetician Do they hold an important place in its business strategy ? Or are they just names on an order list?
Most of the time, contracts between institutes and suppliers engage you in the medium term. Before signing, therefore ask yourself: Who do you really have in front of you?
Good customer relationship facilitates exchanges, promotions And your purchasing power as a institute.
Bad customer relationship is like trying to work with a wall. No matter how much the efforts of the world, you will never get flexibility in return.
To get all the answers to your questions, different possibilities are available to you.
How to analyze the customer relationship of a supplier?
You can inquire with others supplier customer institutes, To have sure information at the source.
Or you can directly question the Ecological and organic cosmetic distributor On his way of managing his customer relationships.
If it starts to stutter and tell you about numbers, you can already take your legs around your neck.
A supplier reliable is a supplier who knows his management of customer relations. He knows that he is reachable on such slots, at such a number or via such email address.
He also knows his response time, and gives an essential value to your opinion as well as your feedback.
If you cannot get all this information over a very simple conversation, it is not the supplier of organic cosmetics that suits you. Institutes work above all with humans: a supplier respectful must have the same vision of things.
4 | The notoriety of the organic cosmetics wholesaler
The last way of knowing if a Supplier of organic cosmetic products is worth the detour, or if the leak is preferable is as follows: the fame.
What does the notoriety of an organic cosmetics distributor imply?
Notoriety concerns notion of reputation. This is simply the image that the supplier gives.
As an individual, to know the notoriety of a business is simple. Just go on Google, of Read reviews ET a tour is played.
But as professional, the situation is a little different. You must go for yourself, by questioning for example the other institutes that collaborate with the supplier you are targeting.
What better way to know the working method of Organic brands, what by asking for their opinion from other institutes?
How to know the notoriety of a supplier?
Suppliers who have nothing to hide do not hesitate to place a section "Customer reviews”On their site. In this way, you can learn very simply about the reputation enjoyed in the sector of Organic cosmetic product.
However, when suppliers deal BtoB, sometimes they don't have a customer review section. In this case, you can inquire with the platforms with which they work.
Or simply ask the institutes that already work with the distributor! You are aware that in the universe of biological cosmetics, some suppliers are to be avoided at all costs.
If this is the case, listen to the opinions of other spas and institutes. The best way to find out is to ask around you!
Take care of the analysis of others institutes, and ask exhaustively to get all the cards in hand.
The practical tip:
Sometimes it is important to have your own opinion. So do not hesitate to ask meet the supplier, or to have it on the phone. This is the best way to forge your opinion, while taking into account that of your colleagues!
Make the right choice for your organic cosmetics supplier
For the Well-being of your institute and your customers, choose the right one organic cosmetics wholesaler is essential. But how do you make sure to make the right choice?
Certain criteria are essential, do not neglect them! Take into consideration:
- Supplier certifications
- Its values
- His sense of customer relations
- His notoriety
By asking for opinions around you and organizing an appointment with your future supplier of organic cosmetics, you give yourself all the odds to make the right choice.
And don't forget: a good supplier is a human supplier, reactive and that respects its values!
So when selecting your organic cosmetics supplier for ecological spa, Also inquire about the cosmetics he offers. Especially on: